Marketed in over 80 countries, the Stella Artois brand traces its roots back to 1366 and the Den Hoorn Brewery. In 1717 master brewer Sebastian Artois bought the brewery and changed the name to Artois. However the beers final appellation didn’t arrive 1926 when the brewers devised a holiday drink for the Christmas season. Christened “Stella, “ Latin for “star,” the beer was very well received and so it became available year round.