Juice God

Brian lived in Newtown, CT and wanted to name our New England IPA after it. Gibbs & Jimmy said no. As they argued, the Red Sox came on TV and with his disdain for all Boston teams, Brian exclaimed “Masshole! That’s the name!” They loved it. Taproom customers loved it. Unfortunately, some retailers didn’t and neither did Anthony Norkus at our distributor. That’s when Juice God was born.