East Africa Breweries was formally registered on December 8, 1922, by George And Charles Hurst. Their first beer was brewed in small copper vessels heated by Kuni fires. George Hurst was killed in 1923 by a charging bull elephant. In memory of his tragic death, the famous lager that he had created was named TUSKER. Today, TUSKER "The beer from the shadow of Kilimanjaro" is known throughout the world. On the label of every bottle of Tusker Lager are the words: “Bia Y Angu Nchi Yangu”. That is Swahili for "My beer- my country."