With the warmer weather and the welcoming of Spring, many breweries create a special brew to celebrate the season. This custom dates back to medieval days and carries with it many traditions. Today you can find the range of styles to include Saison, IPA’s and the traditional Bock beer that German monasteries would brew as a strong beer for sustenance during their Lenten fasts. The goat is depicted on some logos because the beer was brewed during the sign of the Capricorn goat. Either way, the beers of spring are a symbol of better times to come and the moving away of winter. Celebrate Spring with your customers with one of these fine beers from our portfolio.
The heat of summer months brings some truly refreshing beers to the forefront from our brewery partners. They have been brewed these thirst quenching beers with the warm summer days in mind turning more toward lighter styles of beer including: Weiss, Lambic, Radler and Fruit Beers.
The famous Oktoberfest biers are the distinctive fall beers or Märzenbier styles which come from the German word for “March”. This word originated because the beer was brewed in March and stored in caves before the heat of summer rendered brewing impossible. This supply would be drawn upon during the summer, and finally exhausted in October. Oktoberfest in Munich began on October 12, 1910 when Crown Prince Ludwig married Princess Therese of Saxony-Hildburghausen. The festivities were held on the fields in front of the city gates and all the citizens of Munich were invited to the celebration. Thus started the annual celebration of their wedding nuptials which we now know as Oktoberfest. Today, the Oktoberfest is the biggest public festival in the world with over 6 million visitors that consumer more than 6 million liters of beer.
The Winter selection of beers highlight a much different style created from our Brew Masters. These typically tend to be the heartier selections reflecting the flavors and tastes from the region they are originating from around the globe. You will experience beers with coriander, nutmeg and even some hints of cinnamon on the finish. These breweries from around the world have also developed special packages for you to consider for your customers during this gift giving season. Celebrate the customs of the world by sampling some of these unique products with your holiday feasts.